How a Tiny Watch Brand Landed the Heisman, CFP, and World Cup

This week on Wrist Enthusiast Radio, Craig, Ben, and Derek sit down with John, the founder of Axia Time, one of the most unconventional watch brands in the industry. Instead of building a traditional microbrand, John has grown Axia through high-end custom projects and major partnerships, including becoming the official watch of the College Football Playoff and working with the Heisman. Then John drops a huge announcement on the podcast: Axia Time has officially signed a licensing deal to create watches for the FIFA World Cup 2026. We also dive into his work with government agencies including the Secret Service, the NRO, and even the CIA, plus what it really takes to build a watch brand through trust, relationships, and execution. Learn more about Axia Time: https://axiatime.com/ Make sure to check out the sponsor of our podcast, Delugs! Delugs is a great place to get all your watch straps and accessories. Definitely check them out! Delugs website: https://delugs.com/ Follow us on Social Media: Instagram:   / wristenthusiast   Instagram:   / wristenthusiastradio   Facebook:   / wristenthusiast   TikTok:   / wristenthusiast   Follow Craig:   / craig_karger   Follow Ben:   / benswatches   Follow Derek:   / theminutemon