How to Analyze Your Subscription App Business

There are two main challenges when trying to understand the health of your subscription app business. First, which metrics to track and where to track that data. Second, what those metrics actually mean for your business. In this conversation with Greg CEO Alex Ross and RevenueCat senior product manager Dan Pannasch, we’ll explore the RevenueCat dashboard with real-world data from the Greg app. We’ll talk through what each metric means and how it impacts the health of your subscription app business. Topics we’ll cover: How to think about realized LTV vs. LTV estimates Trial Conversion and other funnel dynamics Cohorting and segmenting subscriber retention MRR/ARR and other basic metrics Links: Alex Ross on Twitter:   / areteross   Greg app: https://greg.app/ David Barnard on Twitter:   / drbarnard   Dan Pannasch on Twitter:   / danpannasch