Fitness and Music Education Fuel In-Home Music Experience Explosion

Originally Aired April 30, 2020 New ways to interact with music in the home have grown rapidly in the last few years, driven by new connected devices as well as compelling mobile & tablet applications that go beyond mere listening experiences. Fitness and music education are two categories seeing significant growth and executives from Peloton and Fender will share the creative ways they integrate music into their platforms to increase consumer engagement. This webinar – presented by Universal Music Group’s The Future Is Now initiative and moderated by UMG’s Bill Gagnon — will feature Gwen Bethel Riley, VP Music Partnerships at Peloton and Ethan Kaplan, General Manager at Fender Digital. Presenters will highlight the advancing landscape of the in-home experiences for fitness and music education, and how music integration strengthens the consumer experience. The Future Is Now experience debuted at the Annual Music Biz Conference in 2019. Be on the lookout for the experience to return to the Conference in August to showcase the newest technologies that are changing the way consumers experience music.