La ESTRATEGIA de los MEJORES corredores de propiedades - María Jesús Macchiavello | EP 204

How are properties being sold today in an increasingly competitive market? In this episode, I spoke with María José Macchiavello, one of Chile's most renowned real estate agents, about the strategies that truly work to sell more, stand out from the competition, and leverage social media to generate clients. We discussed the mistakes most agents make, how to build a personal brand, what buyers and sellers are really looking for, and the decisions that led her to go from being a teacher to creating one of the most successful real estate agencies in the country. If you're interested in the real estate world, entrepreneurship, sales, or are thinking about becoming a real estate agent, this episode is full of practical lessons. What do you think is the most common mistake real estate agents make today? I'll read your comments 🍐 Guest: María Jesús Macchiavello   / jesu.macchiavello   MANY THANKS TO: 📲 CLARO: https://www.clarochile.cl/negocios/ 📊 INVESTMENT APP: https://geolink.xtb.com/G9mkj 🏦 INVESTMENTS: https://bit.ly/4eMpPAd 💵 ADVICE: https://patrimore.com/?utm_source=per... 🔑 MetLife: https://l1nq.com/ohuyodd 💻 ASUS: https://tr.ee/V7C8nV 🚨 SHELL CHILE:   / shellchile   PAY YOUR BILLS AT 👉 https://tr.ee/TsJWCa Production Company (VIDEOS, PODCAST, PHOTOGRAPHY): 💻 https://www.jp2producciones.com/ 📧 [email protected] JOIN OUR COMMUNITY AT: 🤝 https://linktr.ee/conperasyfinanzas CONTACT: 📧 [email protected] AFP HABITAT: Learn about the profitability of your Pension Fund, commissions, and the quality of service of the AFPs on the website of the Superintendency of Pensions www.spensiones.cl This content is sponsored by XTB Securities Agent. Investing involves risk. Promotion available only to new clients residing in Chile while supplies last. The Terms and Conditions of the XTB Gives You a Share program can be found at https://www.xtb.com/cl/legal Nothing stated in this program constitutes financial advice; it only represents the personal opinions of the hosts, as does any commentary made by the podcast's guests. 00:00 - Introduction and the secret of a first impression. 01:00 - Welcome to María Jesús Macchiavello. 01:45 - Who is María Jesús and how did she get started in the real estate world? 04:48 - The financial reality of a teacher and the need to grow. 08:14 - Starting a business during a pandemic: The birth of a new idea. 11:15 - Getting started in brokerage and how to stand out. 12:43 - The real costs of living in the eastern sector of Santiago. 15:15 - The importance of family support and role models. 19:15 - The Leap to Independence: From Employee to Real Estate Owner 20:40 - Video Innovation: From 360 to Realistic Content 23:45 - Managing Social Media Hate (TikTok vs. Instagram) 27:25 - The First Viral Video and Record Sale 30:35 - Understanding Commissions and the Business Model 34:40 - The Birth of "La Puerta Propiedades" 37:45 - What Makes a Real Estate Video Go Viral? 39:35 - Being a Pioneer of the "Gringo" Style of Real Estate Brokerage in Chile 42:50 - The Luxury Home Market and Sales Timelines 46:15 - Buyer Psychology: Managing Egos and Mediation 48:20 - What Are People Looking For Today? (Condominiums, security, and location). 52:40 - Personal Branding vs. Business: How to separate the two? 56:00 - Advertising and Branding: Why say "no" to protect your audience. 59:15 - 3 Common Mistakes Real Estate Agents Make. 01:04:10 - Conclusion and Closing. #conperasyfinanzas #PodcastInSpanish #personalfinance