Navigating EU's Empowering Consumers Directive (STTA Open Webinar No. 5 2026)

The EU's Empowering Consumers (EmpCo) Directive takes effect September 2026—and it's changing everything about how tourism businesses communicate sustainability. Generic claims like "eco-friendly," "green," and "sustainable" will no longer be acceptable without measurable, verifiable, and transparent evidence to back them up. In this webinar, we break down what the EmpCo Directive means for African tourism businesses and provide a practical compliance roadmap to help you stay ahead. HOSTS Judy Kepher-Gona | Founder/Director, Sustainable Travel and Tourism Africa (STTA) Melissa Foley | Founding Director, All About Africa Sustainability Consulting WEBINAR HIGHLIGHTS In this session, we cover: ✅ What the EmpCo Directive Means for You: A clear breakdown of the requirements and their implications for African tourism businesses. ✅ The Compliance Roadmap: Practical steps to collect measurable data, establish baselines, set clear indicators, and ensure proper verification. ✅ Certification & Tools: Overview of recognized certification schemes (including Travelist) and the free Wetu self-assessment tool for suppliers. ✅ Avoiding Greenwashing Traps: How to replace vague claims with specific, measurable, and verifiable language. ✅ Turning Compliance into Opportunity: Why this is a chance to lead, not just comply. USEFUL LINKS 🔹 Wetu Self-Assessment Tool: https://wetu.com/ 🔹 Africa's Eden Community Network: https://africaseden.travel/ 🔹 STTA Coaching & Masterclass Sessions: https://sttakenya.org/services/ 🔹 Travalyst Certification: https://travalyst.org/ ABOUT STTA Sustainable Travel and Tourism Africa (STTA) is a leading organization dedicated to advancing sustainable tourism across the African continent. Through research, advocacy, and capacity-building initiatives, STTA works to ensure that tourism contributes positively to communities, cultures, and environments across Africa. 🌐 Website: sttakenya.org 📧 Email: [email protected] 📱 Social Media: @STTAfrica or @sttakenya STAY CONNECTED Don't miss our future webinars! Subscribe to our channel and turn on notifications for updates on sustainable tourism trends, regulations, and best practices. 👍 Like this video if you found it helpful! 💬 Comment below with your questions or key takeaways! 🔔 Subscribe for more insights on sustainable tourism in Africa! #EmpCoDirective #EUSustainability #GreenClaims #SustainableTourism #Compliance #STTA #AfricaTourism #STTAOpenWebinar #SustainabilityRegulations #Greenwashing #TravelIndustry #TourismCompliance