Redução das incertezas: o conceito que mudou como eu tomo decisões | Marcos Paulo

At lunch with a friend who just sold a company for over R$1 billion, I learned a concept that seems obvious after being explained. But that you probably never stopped to think about consciously. It's the concept that investors use before putting money into any business. It's what guides how I chose my partner. It's what determines whether a marriage will last or not. And it's what separates those who make good decisions from those who walk in the dark. After this concept sank in, I started to see all my meetings, all my negotiations, and all my decisions in a completely different way. In this video, I explain this concept and show how it applies to your company, your relationships, and the big decisions you still need to make. Follow me on social media:   / eusoumarcospaulo