월드컵이 보여준 K팝 위상...그래미도 부문 신설 / YTN

[Anchor] At this World Cup, K-pop singers are taking the stage one after another on official celebratory stages, making their changed status palpable. The Grammy Awards, which have faced criticism for being centered on white music, could no longer ignore this trend and have established a new Asian Pop Award to encompass K-pop. Reporter Song Jae-in reports. [Reporter] K-pop singers are adding to the excitement of the World Cup, and this is true not only in Korea but also at festivals on the other side of the globe. Following Lee Jae, a key figure in 'K-pop Demon Hunters,' performing Korean lyrics on the stage of the Mexico City opening ceremony, BLACKPINK's Lisa stepped forward as one of the main stars of the opening ceremony in Los Angeles to deliver a celebratory performance. Additionally, BTS, the leading force in K-pop, took the stage for the first-ever halftime show of the finals to mark the grand finale of the World Cup. K-pop is shaking up the global music market to the extent that it is present at both the beginning and the end of the World Cup, a festival for people around the world. The changed landscape of the music market has even prompted the Grammy Awards, which have been criticized for being centered on white music, to take action. The Grammy Awards have included a category honoring the achievements of Asian pop—including Korean, Japanese, and Chinese pop music—among the five new awards being established starting next year. The Grammys explained that they determined now was the opportune time to create a category that accurately reflects the continuing growth of Asian pop influence. This is welcome news for the K-pop industry, especially considering that artists like BTS and BLACKPINK's Rosé have repeatedly faced disappointment at the Grammys. [Kim Do-heon / Pop Music Critic: Since the Grammys are facing declining viewership and buzz, they have no choice but to keep creating new categories. The creation of the Asian Pop category implies that there is significant interest in Asian music within the North American market...] However, among fans, there are concerns that while the Grammys acknowledge K-pop, they might actually be limiting its chances of winning to the Asian category rather than the main awards. Whether this move is a response that keeps pace with the times or the setting of new boundaries will likely be confirmed at the awards ceremony next February. This is Song Jae-in from YTN. Video Editing: Ma Young-hoo Design: Jung Eun-ok Screen Provided by: Big Hit Music YTN Song Jae-in ([email protected]) ※ 'Your Tip Becomes News' [KakaoTalk] Search for YTN and add the channel [Phone] 02-398-8585 [Email] [email protected] ▶ Original Article: https://www.ytn.co.kr/_ln/0106_202606... ▶ Send a Tip: https://mj.ytn.co.kr/mj/mj_write.php ▣ Subscribe to YTN YouTube Channel: http://goo.gl/Ytb5SZ ⓒ YTN Unauthorized reproduction, redistribution, and use of AI data are prohibited.