How to Get Your Brand Cited by ChatGPT - The GEO Playbook That Actually Works (2026)

AI search is changing how B2B buyers discover vendors, compare solutions, and build shortlists before ever talking to sales. In this video, I break down a practical 7-step GEO playbook for getting your brand cited by ChatGPT, Perplexity, and Google AI Overviews. You’ll learn why optimizing for “AI search” as one single channel is a mistake, how each AI engine selects sources differently, and what B2B marketers can do right now to increase visibility across AI-powered discovery. What you’ll learn: Why GEO matters for B2B marketing in 2026 How ChatGPT, Perplexity, and Google AI Overviews choose sources The biggest differences between AI search platforms How to audit your current AI visibility How to structure content so AI engines can extract and cite it Why brand mentions, entity clarity, and third-party citations matter How to measure GEO performance when Google Analytics misses most AI search activity The biggest GEO myths, including llms.txt, schema markup, and whether GEO replaces SEO This video is for B2B marketers, SEO professionals, agency owners, and in-house teams trying to understand how to win visibility in the age of AI search. If your buyers are asking ChatGPT, Perplexity, or Google AI Overviews for recommendations in your category, your brand needs to show up before the shortlist is created. Subscribe for more B2B marketing systems, SEO strategy, GEO frameworks, and AI search optimization insights. Chapters: 0:00 Why AI search visibility matters 0:45 Who this GEO playbook is for 2:30 Why GEO matters for B2B 5:00 How AI engines pick sources 8:30 The 7-step GEO playbook 10:00 Fixing technical access for AI crawlers 11:30 Restructuring content for AI extraction 13:00 The Princeton GEO method 14:30 Building entity clarity 15:30 Creating a citation moat 17:00 Building a freshness loop 18:30 GEO myths you should ignore 20:30 Your GEO action plan