Rocket Espresso Factory Tour: Inside the New Milan Headquarters

Join us as we get an exclusive, behind-the-scenes look at the brand new Rocket Espresso factory in Milan! We were on the ground with the Australian dealer network to explore the stunning new facility, built from scratch to push the boundaries of specialty coffee machine production. This isn't just a factory; it's a hub for Italian design, combining traditional Italian craftsmanship with a modern, productive "Japanese style" workflow. What We Reveal in This Tour: 👉 New R60V Prototype: Get a sneak peek at the updated R60V model, featuring volumetrics—a highly anticipated feature for home users! 👉Design Philosophy: Hear directly from Louis, the Account Manager, and the team about Rocket's vision to blend the functional E61 group with standing-out design elements, thanks to collaborator Valerio Cometti (V12 Design). 👉 The Future of Grinding: We get details on the all-new, custom-designed Rocket Gravel Grinder (grind-by-weight), which is not an OEM product. 👉 Commercial & Domestic Under One Roof: See the revolutionary vertical, automated stock system and the flexible production line capable of building 100–150 machines per day (including commercial and domestic models like the Boxer and Apartamento). 👉 Sustainability Upgrades: Learn about the anti-corrosion chassis now standard across the range (essential for coastal areas like Australia!) and plans for 75% solar energy usage. 👉 Niche Product Sighting: Catch a glimpse of the rare and unique Sotto Banco (under-counter) espresso machine. If you’re a coffee enthusiast, a cafe owner, or just curious about how these incredible machines are made, this video is a must-watch! __________________________________ 🌐 Artisti Wholesale Coffee & Cafe Supplies (Australia): https://order.app.link/0vpbRPiksOb 🌐 Australian Website: https://artisti.com.au 🌐 US/Canada Website: http://artisticoffee.com 🌐 New Zealand Website: https://artisti.co.nz/ 🌐 United Kingdom Website: https://artisticoffee.co.uk/ 📷 Follow Artisti on Instagram:   / artisticoffeeroasters   📷 Follow Luke Floyd on Instagram:   / lukecoffeeoz   📷 Follow Jimmy Evans on Instagram:   / jimmy.e.coffee   👍 Like us on Facebook:   / artisticoffee   👉 Find us on X (Twitter): https://x.com/ArtistiAU 👉Find us on Pinterest:   / artisticoffeeroasters   🎥 Follow us on TikTok:   / artisticoffeeroasters   #RocketEspresso #EspressoMachine #FactoryTour #SpecialtyCoffee #E61 #CoffeeMachine #HomeBarista #MadeInItaly #CafeEquipment ↓CHAPTERS↓ 0:00 - Arrival at the New Rocket Espresso Factory 2:08 - Sneak Peek: The new R60V Prototype with Volumetrics 2:05 - Luis Chaves on The Vision: Factory Design and Future Goals 15:15 - First Look at the Production Floor 22:40 - Full Walk Around Rocket Espresso Factory Floor 25:52 - Walk Through Commercial Line - Boxer & Sutto Banco 29:45 - Line for R91, Epica & Bicocca 32:59 - Look at Rocket Espresso's New Stainless Anti Corrosive Chassis 33:32 - Walk Through Domestic Production Line 38:08 - Rocket Espresso Packaging System 39:20 - Rocket Espresso Accessory Boxes 40:07 - Rocket Pre-assembly for Production 41:16 - Assembly Line for Stone Coffee Machines 44:44 - Final Thoughts