「激安」新業態スーパーが開店　たまごは97円　ベイシア初のディスカウント店舗（2026年06月15日）

(Aired June 12, 2026) Amidst rising prices, a new supermarket has opened, boasting low prices as its main selling point. Opened on the 12th in Fukaya City, Saitama Prefecture, is a store called "Super Cheap Wonderland Kokotoku!" At this supermarket, rice balls are 97 yen each (excluding tax). Domestic pork is also 97 yen per 100 grams. Even eggs, which have been expensive, are 97 yen per pack. A family visiting the store said: "We came for the eggs. They're usually in the high 200 yen range, but today they're 97 yen. We're surprised they're so cheap in this day and age." Another item this family was looking for was rice. The price of rice (excluding tax) was under 2000 yen for 5kg, and many people were buying it. Many customers were seen with baskets full of goods inside the store. Prepared foods are also reasonably priced, with voluminous bento boxes starting from 297 yen each. This store is operated by "Beisia," which has nearly 140 stores mainly in the northern Kanto region. This is their first discount store. Prices are said to be 10 to 20 percent cheaper than in their existing stores. Beisia President and CEO, Takahito Aiki: We use a method of displaying products whole on pallets (pedestals), which allows us to reduce in-store operations. We are achieving low prices through a series of innovations. Regarding the supermarket market, where new business formats are appearing one after another, Fuji TV's Deputy Commentary Committee Chairman, Tomoda, offers the following analysis: Fuji TV Deputy Commentary Committee Chairman, Yuichi Tomoda: Recently, the supermarket market has seen a succession of companies from other industries entering the market, such as Don Quijote and Lawson. In addition to labor shortages for part-time and temporary workers, costs such as food and utilities are rising due to the situation in the Middle East, and the competition in this "supermarket war" era to attract customers is likely to become even more fierce.