The 5-5-5 Pricing Strategy: How to Win Every Listing for Real Estate Agents

Most listings that sit too long don't have a marketing problem — they have a pricing problem. In this training I'll walk you through the exact system the Deldi Ortegon Group uses to price homes with confidence and get them sold: prepare the comps, tell the story, and bring the tools that make you the most prepared agent in the room. You'll learn: ▸ How to build comps that hold up when a seller pushes back — tax data, MLS data, and the canceled/expired listings most agents ignore ▸ How to read whether your market is appreciating or depreciating from the trend line ▸ The 5-5-5 pricing strategy — five actives, five pendings, five solds — and the exact script to walk a seller through it ▸ The three tools (Remine, AreaPro, and the Seller Information Sheet) that set you apart at the listing table Whether you're brand new or a seasoned agent tightening up your listing presentation, this gives you a repeatable path you can use at your very next appointment. ⏱️ Chapters 00:00 Why pricing comes first 02:30 Part 1 — Preparing your comps 10:00 Part 2 — Telling the story 16:00 The 5-5-5 strategy & script 22:00 Part 3 — Tools to set you apart 28:00 Winning the listing 📲 Connect with Deldi Ortegon Deldi Ortegon Group · Powered by PLACE Call/Text: 956-225-5509 Email: [email protected] Web: SellingSouthtexas.com and SellingCoastalBend.com