Stop Wasting Money on Ads: Sarah Vasquez Breaks Down What to Fix First - Between the Mics

In this episode of Between the Mics, we sit down with Sarah Vasquez, brand strategist and communications expert, to unpack why most marketing efforts fail, even when the product and creative are strong. Sarah shares how misaligned messaging, not budget, channels, or execution, is often the real reason campaigns don’t convert. We dive into how brands can identify gaps in positioning, better understand audience psychology, and build messaging that truly resonates. You’ll also learn how to use AI to refine brand strategy, create smarter content, and develop dynamic customer personas that drive real results. From fixing underperforming campaigns to building scalable messaging systems, Sarah breaks down how to move from stalled to scaling with clarity and confidence. If your marketing feels like it should be working—but isn’t—this conversation will help you uncover why and what to do next. Subscribe for more conversations with marketing and business leaders. Aliste Marketing: https://alistemarketing.com The Momentum Exchange Linkedin:   / 8618599   Alicia Williams: linkedin.com/in/aliste Chris Viscomi:   / cviscomi   Sarah Vasquez Website: https://www.adalchemist.agency/