Survey Design and Analysis

Published on 8/7/17 Presented on 8/7/17 Presented by Dr. Victor R. Prybutok The focus of this Webinar is to provide an overview of how to develop and contextualize surveys for use in obtaining quality customer feedback. Covered topics include how surveys are used to develop insight from customers, consumers, business partners, etc. The presentation will provide an overview of survey design and analysis including how item writing or modification of validated items in a construct are verified via exploratory factor analysis & reliability measures. We will also discuss how the model for which the survey is designed is tested via regression, logistic regression, or structural equation modeling. By the end of this webinar, participants should have a basic understanding of survey design and analytical techniques that result in obtaining better customer feedback even when one purchases an existing survey instrument. Suggestions on how to learn more will also be provided.