Principia é golpe de marketing? O raio X da marca brasileira que mudou o skincare

Coupon code JARDEL, to use on the PRINCIPIA website: https://www.principiaskin.com/ In this video, I do a complete analysis of Principia, one of the fastest-growing Brazilian skincare brands in recent years, and explain whether the brand is really worth it or if it's just marketing. Principia became known for offering formulas with clearly concentrated active ingredients, affordable prices, and direct communication, inspired by brands like The Ordinary, but adapted to the Brazilian market. In this video, I talk about the brand's history, its growth during the pandemic, its marketing strategy, its pricing strategy, and the main products in its portfolio. Products discussed in the video: GL-01 Cleansing gel indicated for very oily skin, focusing on oil control and more intense cleansing. GL-02 Cleansing gel for oily and sensitive skin, with a more balanced and gentle approach. GL-03 Cleansing gel for sensitive skin, redness, and acid-based routines, ideal for those needing a gentler cleanse. Mix-01 Acne serum with niacinamide, glycolic acid, salicylic acid, and tranexamic acid, acting on oiliness, texture, acne, and evening out skin tone. Mix-02 Eye area serum with caffeine, tranexamic acid, and ferulic acid, focused on dark circles, puffiness, and tired appearance. Mix-03 Barrier strengthening serum with bisabolol, squalane, vitamin complex, and avocado butter, indicated for hydration, repair, and support of the skin barrier. Niacinamide 10% with Zinc Multifunctional serum for oil control, pore maintenance, skin barrier support, and improvement of overall skin appearance. Retinol 0.3% with Vitamin E The most potent renewing active ingredient, indicated for nighttime use, with gradual introduction and attention to hydration and sunscreen. Granactive Retinoid 0.2% A gentler option for those who want to start with vitamin A derivatives without sensitizing the skin as much. Alpha Arbutin with Gluconolactone Serum focused on evening skin tone and improving texture, with PHA for gentle exfoliation. In this video you will understand: • Is Principia worth it? • Is Principia just marketing? • Best Principia products • How to use Principia serums • Difference between GL-01, GL-02 and GL-03 • Does Mix-01 for acne work? • Is Mix-02 for dark circles worth it? • Mix-03 for skin barrier • Niacinamide 10%: What is it for? • Principia Retinol: How to use it? • Granactive Retinoid: Is it worth it? • Alpha Arbutin and Gluconolactone for blemishes • Affordable skincare in Brazil • Brazilian skincare brand Principia didn't change Brazilian skincare just because of the price. It changed it because it taught consumers to look at the formula, the active ingredient, and the concentration. And that bothered a lot of people. Subscribe to the channel so you don't miss any skincare videos / @JardelEdebran For DISCOUNT COUPONS or if you have skincare questions, be sure to buy our ebooks and follow us on our social media. https://beacons.ai/jardeledebran