How Design Moves Revenue, Retention, and Market Share at Skyscanner

Good design feels obvious to designers. Connecting it to revenue, retention, and market share is not. In this talk from Hatch Conference, Gavin O’Carroll, Head of Product Design at Skyscanner, breaks down a clear and practical method for showing how design directly drives the metrics companies care about most. Gavin shares how his team built a system that links user needs, market data, and design consistency to business performance. The result is a measurable, credible business case for UX that shifts conversations from cost to value. You will learn • How to prove that user focus increases retention • Why preference is the secret to growing market share • How to build diagnostic metrics that teams can own • A method for showing how design consistency drives revenue • How to change the quality conversation inside a company Recorded live at Hatch Conference, a gathering for senior designers and design leaders in Berlin. Explore more talks and events at hatchconference.com