Construction Marketing is Changing. Is Your Brand Ready? | With Natalie Davies, Heidelberg Materials

In this episode of Resting Pitch Face, Polly and Andy are joined by Marketing Manager at Heidelberg Materials UK, Natalie Davies, to explore how AI search is changing the construction industry and what it means for marketers. From procurement teams using AI to shortlist suppliers before a tender is even issued, to AI Overviews reducing clicks from traditional search, the way buyers discover brands is changing rapidly. They discuss why construction businesses need to think beyond rankings, how trust and brand authority influence AI recommendations, and why SEO isn't disappearing; it's simply evolving. Whether you're marketing within construction or another B2B industry, this episode is packed with practical insights into preparing your brand for the future of search. In this episode: How AI is changing procurement and supplier selection Why SEO still matters in an AI-first world The importance of trust signals and brand authority How buying journeys are becoming more fragmented The metrics marketers should be tracking now Why expert-led content beats AI-generated content Predictions for AI search and digital marketing over the next five years If you want to understand how AI search is reshaping B2B marketing and what your business should be doing now, this episode is for you. Listen now wherever you get your podcasts.