Pioneering on-device bidding for the Android Privacy Sandbox

In this special episode of our Apptivate podcast, Remerge CEO Pan Katsukis is joined by Gaylord Zach, Verve Group’s Head of Mobile Product and Trenton Starkey, Google's PM Protected Audience API. Together, they talk about the latest updates in the development of Google's Android Privacy Sandbox, and they discuss their partnership in pioneering on-device bidding as part of the journey toward a privacy-centric future of mobile advertising. Here's a more detailed breakdown of the discussion topics: 0:26 Today's topic: Privacy Sandbox 1:03 Meet the guests: Trenton Starkey, Gaylord Zach, Pan Katsukis 2:26 Verve Group’s approach to the Privacy Sandbox 6:45 Why Google is collaborating with the industry to build the Privacy Sandbox 13:05 The importance of early testing of the Protected Audience API for Android 16:21 Recap of Verve and Remerge’s on-device bidding test 26:14 Next steps: What’s changing for publishers? 27:50 Next steps: What’s changing for advertisers? 33:20 Final thoughts To learn more about Remerge and how we can help your app to drive growth and revenue with privacy-compliant in-app retargeting, visit us here: https://www.remerge.io/