From Graza Olive Oil To Mike's Hot Honey: Million-Dollar Toppings

What if you could turn your favorite condiment into a cash cow, bringing in millions and making you the toast of the food world? These 3 food enthusiasts have struck gold, turning their culinary passions into successful ventures that tantalize taste buds and boost their revenue. Chapters: 00:00 – Intro 01:07 – How I Built Mike's Hot Honey Into A $40 Million-A-Year Business (Published November 2023) Mike Kurtz is the founder of Mike's Hot Honey. From an early age, Kurtz had a desire to be a “condiment man.” He spent years perfecting his hot honey recipe at home before sharing it with his pizzaiolo boss, Paulie Gee. What started as a side hobby soon turned into a brand now bringing in $40 million a year. 11:04 – Justin's: How I Built A Peanut Butter Company And Sold It For $281 Million (Published April 2024) Justin Gold is the founder of nut butter brand Justin's. He changed his company's fortune thanks to a simple packaging strategy, and went from waiting tables to selling his company for $281 million. 17:17 – How Olive Oil Startup Graza Brings In $48 Million A Year (Published June 2024) Meet Andrew Benin, the founder of Graza, a single varietal olive oil brand projected to generate $48.4 million in revenue by 2024. He found his calling during a trip to Spain, where he fell in love with high-quality olive oil. Produced by: Zach Green, Raffi Paul Senior Managing Producer: Eric M. Clark Additional Camera: Mickey Todiwala, Charlotte Morabito Editor: Dennis Donovan Animator: Elham Ataeiazar, Gene Kim Reporter: Nicolas Vega, Gili Malinsky, Tom Huddleston, Andrea Day Additional Footage: Mike’s Hot Honey, Andrew Benin, Graza, Alex Braun, Sean Daly, Alissa DiSanto, Chef Mike Kubiesa, Tanupa Thaker, Getty Images Subscribe to CNBC Make It.: http://cnb.cx/2kxl2rf About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Want to earn more money at work? Take CNBC’s new online course How to Negotiate a Higher Salary. Expert instructors will teach you the skills you need to get a bigger paycheck, including how to prepare and build your confidence, what to do and say, and how to craft a counteroffer: https://cnb.cx/3AVpjia Connect with CNBC Make It. Online Get the latest updates: https://www.cnbc.com/make-it Find CNBC Make It. on Facebook: https://cnb.cx/LikeCNBCMakeIt Find CNBC Make It. on Twitter: https://cnb.cx/FollowCNBCMakeIt Find CNBC Make It. on Instagram: https://bit.ly/InstagramCNBCMakeIt #CNBC #CNBCMakeIt From Graza Olive Oil To Mike's Hot Honey: Million-Dollar Toppings | Make It Marathon