Masterclass: Writing for SaaS | With Aarushi Singh

Recording from our Masterclass for Content Writers held on November 7th with Aarushi Singh, a seasoned SaaS content writer with a proven track record of helping businesses grow. ​In this masterclass, Aarushi explains: ​✔ How writing for SaaS businesses is different from other industries ​✔ What it takes to be a successful SaaS content writer ​✔ How to write articles that drive traffic, leads, and sales ​✔ How to go beyond the basics and write content that drives growth ​✔ What to know when writing for the American market ​✔ The do's and don'ts of using AI in your content writing process ​Aarushi also shares her personal journey, tips, and tools for success. Chapters: 00:00:00 Kickoff 00:01:28 Introduction 00:04:09 What is Saas? 00:06:11 Difference in Writing for SaaS 00:18:51 Hottest SaaS verticals for Writers in 2024 00:25:07 Different content assets you can create in SaaS 00:26:31 How to write a great blog post for a SaaS audience 00:27:00 Step 1: Research 00:35:28 Different types of Research 00:41:35 Finding the right SMEs to interview 00:42:49 Prompts for questions you can ask in SME interviews 00:44:26 What if there's no reference content at all? 00:46:45 Step 2: Create a Brief 00:49:11 Content Brief Template 00:49:42 Step 3: Write "the first ugly draft" or TFUD 00:57:19 Let your first draft "breathe" 00:57:40 Step 4: Self-edit 00:59:30 How to drive results from your writing 01:03:11 Writing for APAC vs. North American audience 01:08:23 How to use AI in your writing process 01:12:00 AI Tool recommendations 01:15:00 Closing notes #contentwriting #saasmarketing #contentmarketing #marketing #digitalmarketing