How MrBeast Used Salesforce & Slack to Manage a $1,000,000 Puzzle

Learn how Salesforce and Slack powered the largest puzzle hunt in history during the biggest sporting event in the world. When MrBeast (Jimmy Donaldson) dreamed of a massive $1 million giveaway involving over 100 clues and millions of solvers, he turned to Salesforce and a custom Slackbot to manage the scale in real time. This video explores how the Agentic Enterprise functions without boundaries, using 78 different Salesforce orgs to monitor user interactions and puzzle trends in real time. Discover how Slackbot acted as a digital sidekick for players, helping them organize thoughts and uncover clues without ever spoiling the answer. Whether it was tracking 200,000 people per minute or making data-driven decisions to release hints, Salesforce provided the infrastructure to turn a 30-second Super Bowl ad into a global interactive experience. Timestamps 0:00 – Managing a $1 Million MrBeast Puzzle Hunt 0:22 – Solving the Scale Problem with Salesforce 0:50 – Real-Time Monitoring with Slackbot 1:10 – Building on the Core Salesforce Platform 1:35 – How Slackbot Guides Puzzle Solvers 2:10 – Deploying 25 Clues in a 30-Second Ad 2:45 – Real-World Social Media Clue Integration 3:15 – Preparing for the Post-Super Bowl Launch 3:45 – Handling 200,000 People Per Minute 4:15 – Making Data-Driven Decisions (No More "Vibes") 5:00 – The Agentic Enterprise and Project Outcome Resources & Links Watch more Salesforce Customer Stories:    • Agentforce Customer Stories   Learn more about Salesforce: https://www.salesforce.com Get Started with Slack: https://www.salesforce.com/slack/ Learn about Agentic AI: https://www.salesforce.com/agentforce... #Salesforce #Slack #MrBeast #PuzzleHunt #DigitalTransformation #AgenticEnterprise Subscribe to Salesforce’s YouTube Channel: http://bit.ly/SalesforceSubscribe Facebook:   / salesforce   Twitter:   / salesforce   Instagram:   / salesforce   LinkedIn:   / salesforce   About Salesforce: Improve customer relationships with Salesforce, the #1 AI CRM where humans with agents drive customer success together. Our integrated platform pairs your unified customer data with trusted agents that can assist, take action autonomously, and hand off seamlessly to your employees in sales, service, marketing, commerce, and more. Disclaimer: This video is for demonstration purposes only. All account data depicted is fictional and does not contain personally identifiable information (PII). This content is intended solely to illustrate product functionality in a simulated environment.