A Triste Hístoria da Cervejaria Cerpa | A Cerveja Premium Que Era Vendida em Garrafa PET
Cerpa was born in the Amazon, dominated 65% of Pará, and almost disappeared because of a divorce, a will, and a plastic bottle. A German immigrant arrived in Belém in 1966, saw the purity of the Amazonian river water, and decided to brew beer in the tropics. It worked—until the founder disappeared, the family got bogged down in court, and the company switched from cans to PET bottles in one of the biggest missteps in the industry. From 65% to 4% of the market in five years. Cerpa survived. But at what cost? Watch and discover the complete story of the premium beer that was sold in PET bottles. Did you know this story? Comment below.
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