Nicki, Ice Spice, Drake & the “Death” of Hip Hop

"Is hip hop dead?" is one of the most searched questions in music. So we're unpacking it properly from Drake vs Kendrick, to Nicki Minaj, Cardi B, Megan Thee Stallion, Doechii, GloRilla and Latto, to the underground artists nobody's funding. The labels, algorithm, gatekeepers and the fans. We're talking about all of it. In the pilot episode of EXHIBIT A, we put hip hop on trial and ask who actually killed it....if it is dead. EXHIBIT A is a new investigation series: the marketing and branding case behind every cultural moment. Every episode, a cultural verdict goes on trial evidence board, witness testimony, and two hosts who don't agree. Two hosts. One case. One phone a friend opportunity. You decide the verdict. #musicindustry #nickiminaj #drake #hiphop #femalerapper #femalerap #cardib #glorilla #musicmarketing #marketingstrategy #marketingtips #marketing #musiclovers #hiphopculture #branding #culture #personalbranding #kendricklamar #atlanta