The Pursuit of Well-Being: Trends, Behaviors, and Strategies for the Wellness Industry

This Keynote will share highlights from the WELLSurvey™, a national survey exploring how U.S. adults understand and think about “well‑being.” The survey set out to break down the concept of well‑being and consider what these findings mean for resorts, retreats, spas, supplement brands, and medical therapy providers when promoting their products and services. WELLSurvey™ also looked at how the meaning of well‑being aligns with the attitudes, beliefs, preferences, and behaviors of people who are interested in healthier lifestyles. The results offer a view into how these factors connect — and where they don’t — providing useful insights for anyone involved in wellness‑related industries or communications. This event is sponsored by the Cornell Institute for Healthy Futures, the first academic center in the U.S. to combine hospitality, environmental design, and health policy and management.