Jerry Seinfeld & Larry David on MOOD | Ice Cream v Salad

For marketing leaders, tapping into the culture doesn’t necessarily mean leveraging a huge event (like the Super Bowl) or trending phenomenon (like a hit song). It means tapping into the culture — however small — of your specific audience. It means reading the room … getting a sense of the mood … and adjusting to it. As Dr. Robert Cialdini famously said: “People prefer to say yes to those that they like.” To learn more about IMA: https://ima314.com/ Follow IMA Digital on LinkedIn:   / 3339785   Check us out on Threads: https://www.threads.net/@ima_philly #OOOO