Amazon Repricing for Canadian Sellers (from a 12 year vet)

Try Aura Repricer: https://try.goaura.com/CanadaFBA Dillon Carter, co-founder of Aura Repricer and 12-year Amazon veteran, breaks down everything Canadian sellers need to know about repricing. We cover how repricing actually works, why your price is out of date within 30 seconds, the difference between rule-based and algorithmic repricing, suppressed buy boxes, and how Aura processes over 800 million price changes in 30 days. Whether you're doing online arbitrage, wholesale, or private label on Amazon Canada, this episode will change how you think about pricing your inventory. Topics covered: How algorithmic repricing works vs manual/rule-based Why the buy box matters more than you think Suppressed buy box explained FBA vs FBM repricing strategies Common repricing mistakes new sellers make How to compete with Amazon on your own listings Canadian-specific repricing considerations Want 1-on-1 Amazon FBA coaching? https://calendly.com/mancinifba/30min Join the free Amazon FBA Canada community: https://www.skool.com/canadafba/about... Connect with me: Instagram: @mancinianthony_ X/Twitter: @realantmancini 0:00 Intro 0:52 How Dillon Carter Started Selling on Amazon 2:45 Why They Built Aura (Support & Overwhelm Problems) 7:05 What Is Repricing? (Why You Need One) 9:30 Your Price Is Outdated in 30 Seconds 11:40 800 Million Price Changes in 30 Days 13:00 Sales Velocity vs Profit Margin (You Can't Have Both) 16:30 How Much Does a Repricer Cost? 22:30 What Is AI Repricing? (It's NOT ChatGPT) 24:19 Game Theory: How Maven Reads Your Competition 34:50 Selling ABOVE the Buy Box (How Is That Possible?) 35:35 Hyperdrive: Repricing Every 10 Seconds 38:50 Your Competition Is Repricing in the Past 48:38 The Aura Method: 3 Strategies by Inventory Age 55:53 The Canada Volume Trap (Why 5 Units Isn't Enough) 1:21:00 Is Amazon Dead in 2026? (The Real Data) 1:23:00 (The Only Competitive Advantage) 1:29:50 How to Get Started with Aura (Free Trial) #amazonfba #amazonfbacanada #amazonrepricing #onlinearbitrage #aurarepricer