Linkers: Coraggio Generazionale #4 | Simona Fiorentini
In this episode, Simona Fiorentini, fourth-generation Fiorentini Alimentari founder, shares how she built her own space within a family business. From her early experiences alongside her parents at trade shows and industry events to her contribution to brand development, she reflects on the value of patience, hands-on learning, and the ability to transform experience into vision. Fiorentini Alimentari SpA, founded in Turin in 1918, specializes in the production of bread substitutes, snacks, and grain-based products. Over the years, the company has expanded its presence in Italy and abroad, developing a range of products geared toward wellness trends and healthy, mindful eating, cementing the brand as a benchmark in the industry. Moderator: Guido Damini.
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