[한눈에 이슈] "세계가 한국어로 노래한다"…세종대왕도 감동할 'K팝 효과' / KBS 2026.06.27.

Driven by the global popularity of K-pop, the number of consumers listening to Korean-language songs in the U.S. music market has surged, establishing Korean as one of the so-called "Top 3 Languages" in the United States. According to a survey of language-specific market share in the U.S. music streaming market during the first quarter of this year by the data analytics firm Luminate, Korean proudly took third place, following English and Spanish. Just as Latina star "Bad Bunny" drove the success of Spanish-language music, the K-pop craze, spearheaded by BTS, has significantly boosted the market share of the Korean language within the U.S. Notably, the firm analyzed that unlike in the past when foreign singers insisted on English lyrics to succeed in the U.S. market, language is no longer a barrier to entry. In fact, as the Korean language naturally blends into the music of various global artists, ranging from BTS and BLACKPINK, local interest in K-pop and the Korean language is growing increasingly intense. Take a look at the overwhelming status of Korean lyrics and K-pop in [Issues at a Glance], which have captivated the ears of people worldwide and changed the landscape of the mainstream U.S. music market. 00:00 [Issue Culture] Korean, one of the ‘Top 3 Languages’ of the US Music Market… “English lyrics aren’t necessary” / 2026.06.26 00:46 Korean lyrics resonated at the opening ceremony, Lee Jae’s moving performance of ‘Kedehern’ / 2026.06.12 / Reporter Lee Se-jung 02:08 ‘Kedehern’ wins 2 Academy Awards this time… ‘K-Culture’ stands tall as a mainstream global culture / 2026.03.16 / Reporter Cho Jung-ah 03:48 “K-pop is like bibimbap”… RM’s APEC Summit message [Korean Subtitles] [Now News] / 2025.10.29 07:39 [Issue Culture] Rosé, first K-pop to win MTV ‘Song of the Year’… “Dedicated to My 16-Year-Old Self” / 2025.09.09 ▣ Send a Tip ◇ KakaoTalk: Search for 'KBS제보' ◇ Phone: 02-781-1234 ◇ Website: https://goo.gl/4bWbkG ◇ Email: [email protected] Copyright ⓒ KBS. All rights reserved. Unauthorized reproduction, redistribution, and use (including AI learning) are prohibited. #Korean #KPOP #Entertainment #LeeJae #Golden #Rosé #BLACKPINK #BTS