Why Customers Don't Remember Your Business

Why do customers remember some businesses instantly... while others disappear from memory? Dr. J.J. Peterson has led hundreds of messaging and marketing strategy sessions, and he's discovered that most businesses are solving the wrong problem. They think they need to be more different. In reality, they need to be more memorable. Drawing on psychology, a famous farmers market experiment, and years of helping leaders clarify their message, J.J. explains why saying more often makes customers remember less—and why the businesses people remember aren't always the ones with the most value. What This Explores ✔️ Why customers forget businesses that genuinely deliver value ✔️The difference between being different and being memorable ✔️How too many messages create confusion instead of clarity ✔️Why the Rule of Three makes ideas easier to remember ✔️A practical exercise to identify what customers should remember about your business If you're trying to figure out what your business should be known for, this is the work Dr. J.J. Peterson helps leaders and organizations do every day. Learn more at drjjpeterson.com. Key Moments 00:00 Why Customers Don't Remember Your Business 04:30 Differentiation Isn't the Problem 07:30 Why More Information Hurts Marketing 10:30 The Rule of Three 14:30 Decide What You Want to Be Known For 17:30 The Exercise That Changes Your Marketing 20:30 Becoming Memorable Follow Badass Softie Instagram:   / badasssoftiepod   Website: https://www.badasssoftie.com