THE FUTURE CMO: The AI Mindset of a Marketing Leader

The CMO Corner and FORGE have partnered to bring you 4 episodes that aim to lift the floor on Marketing and help marketers at all levels to not only adapt, but to also lead the new era of marketing. EPISODE 1: THE FUTURE CMO looks at the host Thabani Khumalo and the guest, Founder of FORGE - Musa Kalenga set the tone for the series and discuss three key main themes: AI domains and looking at why Marketing is one of the first industries to be disrupted by AI and why? How marketing has evolved, looking at the demand and supply side (Client and Agency side) building on the biggest aspects influencing AI disruptions? and lastly close off with the AI mindset of a marketing leader, looking at the AI toolbox, the tools that are currently existing that could be beneficial for marketers today. In the discussion Musa listed a couple of tools that you can use and how each of them have different benefits: Claude: (Good with numerical logic and text based logic): https://claude.ai/ Elevenlabs: (PDF to voice, text to speech) https://elevenlabs.io/ Gemini: (Good for Deep research): https://gemini.google.com/app Perplexity (Academic references): https://www.perplexity.ai/ Chat GPT: (The AI OG): https://openai.com/index/chatgpt/ Grok: (Public opinion): https://x.ai/ Forge (End to End Marketing tool): https://forgebybrave.ai/sign-in?cmo=true Research References discussed in our conversation: Here is the Science Direct journal reference: https://www.sciencedirect.com/science.... Here is the MIT research MIT Sloan Management Review - How AI Can Help You Become More Creative: https://mitsloan.mit.edu/ideas-made-t...