Conjoint Analysis explained with example | QuestionPro Webinar

What is Conjoint Analysis? Conjoint Analysis is an advanced market research technique. It is used to understand the user response for different attributes (feature, function, benefits) of a product or services. Conjoint Analysis Example Consider an organization producing tablets, perhaps a competitor to the Apple iPad and Samsung Galaxy. The organization needs to understand how different customers value Attributes such as Size, Brand, Price, and Battery Length. Armed with this information they can create their product range and offering. What is Choice-based Conjoint Analysis (CBC)? Choice-based Conjoint Analysis (CBC) is arguably the single most powerful analytic tool ever developed. With CBC, one can define the ideal product feature set, determine the price that maximizes profit, develop the most motivating communication strategies and segment the marketplace. Read more on our blog: https://www.questionpro.com/conjoint-... For detailed, self paced trainings and certification courses, visit https://certification.questionpro.com/ To sign up free with the global leader in online survey software visit https://www.questionpro.com Let's connect on socials as well! LinkedIn :   / questionpro   Facebook :   / questionpro   Twitter :   / questionpro