Apple fixed Siri, but that's not its biggest AI story

Recorded at Apple Park at the end of WWDC 2026, Jason Hiner and Sabrina Ortiz sat down for a special episode of The Deep View Conversations to break down Apple's biggest AI announcements and what the impacts will be. After two years of delays, promises, and mounting pressure, Apple finally delivered the Siri and Apple Intelligence experience we've been waiting for. But the bigger story may be how Apple is bringing AI to everyday users without forcing them into chatbots, new apps, or complicated workflows. In this conversation, Jason and Sabrina unpack the most important announcements from WWDC, debate Apple's approach to AI, and explore where Apple's strategy differs from OpenAI, Google, Anthropic, and the rest of the industry. Topics covered include: Why Apple's new Siri is a much bigger deal than it looks How 'Personal Context' is Apple's biggest AI advantage Why Apple is betting on features over chatbots The role of privacy, trust, and Private Cloud Compute Why Spatial Reframing is Apple's most innovative AI feature How Apple Intelligence works with Apple's Foundation Models and Google Gemini The AI upgrades coming to Photos, Safari, Messages, Writing Tools, and Mac Why Jason thinks Apple needs a stronger AI agent strategy Why Sabrina believes Apple is right to avoid AI buzzwords What WWDC revealed about the future of AI on iPhone, Mac, Vision Pro, and beyond The biggest wins, misses, and unanswered questions from Apple's AI roadmap If you're trying to understand where AI is actually headed, beyond the hype cycle, this is an episode you won't want to miss. Whether you're an Apple user, an AI enthusiast, a developer, or simply curious about how AI will show up in everyday life, this conversation offers one of the clearest perspectives on Apple's next chapter. Subscribe to Deep View Conversations for interviews with the leaders shaping the future of AI, business, and technology: tdv.transistor.fm And don't forget to sign up for The Deep View daily newsletter. We don’t just cover AI, we decode it. In a world flooded with hype, we deliver sharp, no-nonsense insights to keep you ahead of the curve and help you put AI to work every day: subscribe.thedeepview.com TIMELINE 0:00 Introduction 1:09 Siri, Apple Intelligence, and the big AI themes 4:20 AI features escape the chatbot 8:14 Personal context as Apple's biggest AI advantage 13:16 Privacy, trust, and private cloud compute 15:34 Apple's safety-first AI framing 17:22 New Siri look and interaction design 18:26 Apple foundation models and the Google partnership 23:29 Spatial Reframing and new AI photo tools 28:24 Writing tools built into the keyboard 33:52 Visual Intelligence, Mac upgrades, and local AI models 40:16 Why Apple avoided the word "agents" 43:57 Shortcuts, automations, and what Apple agents could become 51:06 Will Apple's AI reach regular users? 54:38 Platform updates: AirDrop, speed, and quality-of-life fixes 55:27 Vision Pro panoramas, Siri on Vision Pro, and Apple Watch 57:24 AirPods EQ and final WWDC takeaways 58:38 What to test next, beta warnings, and wrap-up