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Are you losing people despite setting KPIs and demanding results within urgent deadlines? This isn't an employee problem—it's an outdated management model. In our new video, we explore social management—a system where rigor and humanity work hand in hand, and orders take a backseat to dialogue. Navigation: ⏱ 0:00 Introduction ⏱ Why the "whip" has stopped working in the 21st century ⏱ 1:15 How social management differs from general management ⏱ 4:30 A real-life example: How I almost fired both of them, but I should have changed the regulations ⏱ 6:50 How to increase team loyalty without bonuses and threats ⏱ 8:20 Three reasons why social management is winning right now ⏱ 10:10 Where rigor is needed, and where empathy is needed: assembly line, army, intellectual work This video is for you if you are a leader, entrepreneur, or manager who wants to: ✅ Transform your team from "cogs" into partners ✅ Stop controlling everything and start managing results ✅ Reduce turnover and increase engagement without increasing the payroll ✅ Obtain practical social management tools 🎓 Human development expert Potential — Dmitry Viktorovich Bobrov. Subscribe to the channel and click 🔔 to stay up to date with future videos on management with a human face. If the topic is relevant, like and comment: "What is your management model?" #SocialManagement #HRManagement #DmitryBobrov #Management #Manager #HowToManage #StaffTurnover #Leadership Navigation: 0:00 Teaser 00:48 Introduction 01:28 How to combine a tough style with humanity in management 02:00 How social management differs from general management 04:26 How to increase team loyalty without bonuses and threats 05:20 Where toughness is needed, and where empathy is needed: assembly line, army, intellectual work 07:20 Social management works better today than it did 20-30 years ago. Why? 09:15 A real-life example: how I almost fired my employees, but needed to change the regulations 10:45 There is no universal management method Useful links: VK → https://vk.com/club234414968 Telegram → https://t.me/+45ZD_aX2GeszYjMy RuTube → https://rutube.ru/channel/36010674/ Dmitry Bobrov — Crisis management expert, author of self-development methods, economist, director of the Institute of Social and Environmental Sciences #SocialManagement #HumanResourcesManagement #DmitryBobrov #Management #Manager #HowToManage #StaffTurnover #Leadership

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