Quem é dono da inovação? Não perca a sua patente!

Who owns the innovation? Don't lose your patent! 👉 Access the Entrepreneur's Store: https://bit.ly/lojadomovaseempreendedor Innovating without protecting is handing over profits to the competition! 💡🚜 Directly from the Embrapa booth at Agrishow 2026, we spoke with Sandra, an expert in intellectual property. She explained how technology co-ownership works: when your company develops an innovation in partnership with Embrapa, the division of royalties is done in a technical and transparent way. The goal is not to stifle the market, but to protect the technology so that the industry can scale sales and the producer has real access to innovation, while the investment goes back to finance new research. 📈🇧🇷 If you create equipment or software for agriculture, you need to understand the rules of the patent game. Watch the video! Link in bio. 👇 #intellectualproperty #embrapa #agrishow2026 #patents #innovationinthefield #agribusinessentrepreneur #businesslaw #agrotech #becomeanentrepreneur #agriculturaltechnology