Cara Delevingne x TAG Heuer “Don’t Crack Under Pressure” campaign – Behind The Scenes

Video: © TAG Heuer Fashion model and actress Cara Delevingne (born 1992) is one “face” behind TAG Heuer’s “Don’t Crack Under Pressure” campaign. In the advertisements, she is pictured with a menacing lion with its fangs out behind her. The use of a lion is appropriate as Delevingne has a lion head tattoo on her index finger. “Animals are part of our deepest connections to our planet,” says Delevingne. “Lions, to me, symbolise bravery. They also have this kind of amazing mystery.” Was there a real lion behind her during the photoshoot? The answer is “Yes!” and it was a wild lion. The photoshoot took place at the Dinokeng Game Reserve in South Africa and it was assisted by Kevin Richardson, also known as the “Lion Whisperer”. The images were shot by famed wildlife photographer David Yarrow. How were such images created? Watch this behind the scenes video to find out. Among other things, Cara Delevingne has acted in the 2016 movie Suicide Squad. She played Dr June Moone, the archaelogist who is possessed by a witch – the Enchantress. As for the “Don’t Crack Under Pressure” tagline, here is what Delevingne has to say: “Pressure doesn’t have to be a bad thing. You can’t let pressure crush you; you have to use it as a fuel.”