Harnessing AI for Leadership Development and Organizational Insights - with Ben Perreau of Parafoil

Welcome to another episode of the People Leader Accelerator Podcast, where we explore what it really takes to build high-performing organisations. Our guest today is Ben Perreau, Founder and CEO of Parafoil. Ben brings a unique perspective shaped by his diverse background spanning journalism with major media brands, digital transformation, consulting, and organisational change. After two decades of uncovering how teams operate and adapt, Ben now leads Parafoil, an AI-powered platform focused on leadership intelligence and cultural insight for modern enterprises. His deep understanding of both behavioural science and technology makes his perspective particularly relevant to experienced people leaders navigating transformation. In this conversation, we discuss the evolving role of leadership development and the emerging opportunities that new technology, especially AI, presents for HR and executive teams. The core theme centres on how people leaders can build real-time, data-backed understanding of organisational culture and leadership effectiveness - while maintaining trust and privacy. Listeners will gain practical insights into measuring and developing leadership behaviours, building a data-informed people strategy, and identifying microcultures within organisations. Ben shares lessons on balancing technology with the irreplaceable value of human judgement, as well as tangible examples that help people leaders upgrade their approach to organisational diagnostics and behaviour change. Discussion highlights: The limitations of traditional surveys and performance cycles in capturing real-time organisational sentiment Applying cognitive science and psycholinguistics to better understand leadership behaviours through language use Privacy, data quality, and the ethical considerations in deploying AI-powered tools for people analytics Using aggregate conversational data to inform leadership development and cultural transformation strategies The importance of identifying and learning from high-performing team rituals and microcultures Differentiating between individual and enterprise-level insights, and why preserving privacy results in more truthful data Practical ways technology can supplement (not replace) human judgement in diagnosing organisational needs Metrics and real-world examples on how to assess and demonstrate ROI for leadership and culture programmes This conversation provides a clear-eyed look at how technology is transforming leadership development. Ben's experience underscores that while AI offers new ways to observe culture and behaviours at speed and scale, the value of human connection, context, and judgement is only increasing. For show notes and bonus resources, visit www.PeopleLeaderAccelerator.com/podcast. About The People Leader Accelerator Podcast Our goal with this podcast is simple: to help people leaders navigate the messy, complex, and deeply rewarding work of leading teams and organizations with more clarity, confidence, and community. Whether you’re the first HR hire at a startup or an experienced executive at a company with scale, you’ll find actionable insights you can use right away. We can’t wait to share these conversations with you. Welcome to the journey! Listen, learn, and connect: 🎧 Subscribe wherever you get your podcasts (Apple, Spotify, YouTube). 💡 Find show notes and bonus resources at peopleleaderaccelerator.com/podcast. 📬 Share this episode with a colleague who’s ready to level up as a people leader. 🤝 Connect with your hosts: Jessica Yuen: linkedin.com/in/jessicayuen | jessyuen.com Andrew Bartlow: linkedin.com/in/bartlow | peopleleaderaccelerator.com