用世界的語言說出我們的故事 | Kristine Liu | TEDxNSYSU

We often assume that going global means becoming more international, more professional, and closer to mainstream standards. But when I actually joined a brand strategy firm in New York and spoke with business decision-makers from around the world, I realized the real challenge wasn't integrating into the world, but maintaining a clear stance and perspective amidst a cacophony of voices. Because the world doesn't lack voices; it lacks viewpoints that won't be assimilated. Kristine Liu is a brand strategist who helps organizations clarify who they are and how they show up in the world. She earned her master’s degree in Integrated Marketing Communications from Northwestern University and previously worked at Interbrand New York, contributing to global brand strategy work for organizations such as GE and Microsoft. Now based in Taiwan as an independent consultant, Kristine brings international perspective to local brands seeking global relevance. She believes brands are a form of cultural language that’s shaped not just by strategy, but by lived experience, identity, and human insight. She also writes for Crossing, sharing reflections on branding, culture, and international careers. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx