Primaya Tidak Mulai dari Nama, Logo, atau Tagline. Hasilnya Justru Lebih Kuat!

In this episode of The Brand Home, we sit down with Leona Karnali, CEO of Primaya Hospital Group, to explore what it really takes to build an organization that can grow without losing its identity. From leading through the uncertainty of COVID-19 to overseeing a network of hospitals across Indonesia, Leona Karnali shares how operational excellence, leadership, and culture come together in an industry where every decision carries human consequences. More importantly, this conversation challenges a common misconception about branding. Many people think brands are built through names, logos, and campaigns. But in reality, the strongest brands are often shaped through decisions, behaviors, and experiences long before they are formally expressed. If you're leading a growing company, building culture, managing change, or thinking about how brands earn trust over time, this episode is for you. #TheBrandHome #PrimayaHospital #healthcareleadership #brandleadership #companyculture #leadership #brandstrategy #customerexperience #hospitalmanagement #CEOConversation