Email Deliverability and DEWS

Your campaign metrics look fine on the surface: decent opens, passable clicks, nothing alarming. But underneath, a single mailbox provider could be quietly dragging your sender reputation into the ground. By the time you notice, the damage is done. In this session, Lukas Lunow, Salesforce Marketing Cloud architect and Salesforce Marketing Champion will introduce the Deliverability Early Warning System (DEWS), an automated, SQL-driven monitoring solution built natively in SFMC that detects domain-level deliverability problems before they spiral into a full crisis. You'll learn how the system aggregates ISP-level performance data, benchmarks it against campaign averages, and proactively alerts your team when a mailbox provider starts misbehaving, no manual checking required.But detection is only half the story. Drawing on a real-world case study where a major brand recovered Gmail inbox placement from 10% to 100% in just four weeks, Lukas will walk through the diagnostic and remediation playbook: identifying toxic data sources, enforcing aggressive list hygiene, and rebuilding sender reputation through engagement-first sending strategies.What you'll take away:How to build and deploy automated, domain-level deliverability monitoring inside SFMC using SQL queries, Automation Studio, and AMPscript-driven alert emailsA proven remediation framework for recovering inbox placement at Gmail, Yahoo/AOL, and Microsoft — including when to pause, who to send to first, and how to ramp back upA downloadable SFMC package you can install and start using immediatelyIdeal for: Email marketers, SFMC administrators, deliverability specialists, and marketing operations teams who want to move from reactive firefighting to proactive inbox protection. Slide deck: https://trailhead.salesforce.com/trai...