34: The Bad Therapist — Felicia Keller Boyle on Parts, Rules, and Running a Business

Be sure to subscribe here on Substack and follow — available on Apple Podcasts (https://podcasts.apple.com/us/podcast...) , Spotify (https://open.spotify.com/show/2iR7Qcd...) , and wherever you get your podcasts. About Our Guest Felicia Keller Boyle is an LMFT, business coach for private pay therapists, and host of her own podcast, The Bad Therapist Show. Before successfully growing her own six figure practice and launching her multi-six figure coaching business, Felicia spent years working in community mental health and agencies where she experienced the immense pressure therapists feel to put everyone first. After much soul-searching, she decided to see if it was possible to do great work and be paid well. Spoiler: It is. For the past seven years she's been helping ambitious therapists do the same and leave good therapist conditioning behind. Felicia calls her podcast The Bad Therapist Show, and she means it as a badge, not a confession. She’s still licensed. Still renewing. Still a good clinician. But somewhere around 2021 she split off from the room where you’re not supposed to coach, not supposed to tell anyone what to do, not supposed to want what you want out loud — and built a business teaching other therapists to do the same. This week she joins KP and Chelsea to talk about what happens when the part of you trained to disappear into your client’s process has to go build a business in public instead. You are listening to Parts & Charts: The IFS and Astrology Podcast. Be sure to subscribe here on Substack and follow — available on Apple Podcasts, Spotify, and wherever you get your podcasts. Parts & Charts is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Therapists are trained to disappear. Whatever they think, whatever they want, whatever they’d say if it were their session — it stays out of the room, redirected back to the client, again and again, until redirecting becomes a reflex that doesn’t turn off at five o’clock. Felicia names this directly: she loves rules, she’s a rule-follower by nature, and the rule she took most seriously in clinical practice was that therapy is process-led, not opinion-led. You don’t tell people what to do. But there was a part of her that wanted to teach, wanted to lead, wanted to stand in front of a group and just say the thing — and therapy had no room for that part. Coaching did. Liberated Business, her program for therapists building and scaling private practice, is what happens when that part finally gets a job description. This is parts activation in its most literal form, business-flavored: not exiles and protectors in clinical language, since Felicia isn’t IFS-trained even though she’s currently a client in it herself, but the same architecture underneath. A part that follows rules so well it built an entire professional identity on self-erasure. Another part that’s been waiting since childhood — the puppeteer behind the church curtain, the kid leading a group that never asked for a leader — for permission to be looked at. The business isn’t just a business. It’s the place where the part that performs finally gets to stop apologizing for wanting an audience. KP pulls the chart and finds exactly this tension built into the architecture: Felicia’s sun and chart ruler both sitting in the most private house there is, while Jupiter — expansive, lucky, loud — sits in the most public one, in Pisces. A person whose core identity is structurally guarded, who has nonetheless been performing since she was small. And then Mars in Capricorn in the eighth house, the house of real intimacy and shared resources, which reframes the whole conversation: Felicia isn’t bad at vulnerability, she’s built vulnerability into a craft. Professional vulnerability. Vulnerability with a fee attached and a clear beginning and end, brick by Capricorn brick. That’s not a workaround. That’s the actual shape of the gift — the eighth house doing what the eighth house does, slowly, on purpose, for other people’s benefit before her own. The “bad therapist” framing earns its keep here, too, because it isn’t really about being bad at therapy — Felicia is emphatic that she’s good at her job, good enough that she’s almost offended when someone implies otherwise. It’s about being a good rule-breaker, which is its own discipline. She talks about skipping high school constantly her senior year — not to do anything illicit, but to go study for harder classes than the ones she was assigned to attend. Same instinct, different decade: know the rule, understand why it exists, and break it anyway when you’ve got a clearer reason than the rule does. That’s the same engine that let her leave a stable clinical identity to build something the rulebook didn’t have a category for yet. Running underneath all of it is the 2023–2025 stretch — grief after h...