1 Vendeur VS 250 Acheteurs (ils le cuisinent en live)

Between buyers and sellers, it's a long love story! ➡️ Corporate sales training: https://bit.ly/48Q44Li Our sales services: https://bit.ly/3zOqrDX The newsletter for successful sales: https://bit.ly/3BmGbJ2 *📅 How to work with us?* Corporate sales training: https://bit.ly/3fWOje0 Workshops, conferences, seminars: https://bit.ly/3ULXS0l Access all our B2B sales resources ➡️ https://bit.ly/3BmGbJ2 **🌐 My NETWORKS** LinkedIn: https://bit.ly/linkedin-quentin-despas Spotify: https://spoti.fi/3uPVxrU Instagram: https://bit.ly/48aPRqT ⏰ Video menu 00:00 - Introduction – Why salespeople Don't like salespeople? 03:06 - Buyer expectations: How to understand what they really want and adapt to their priorities. 05:11 - Why it's essential for a buyer to know their margins and how this influences negotiations. 06:07 - Healthy business relationships – Why an honest and transparent relationship between buyer and seller is essential. 08:57 - What are the qualities of a good buyer compared to a salesperson? 12:10 - Why it's important for a buyer to know their own limits. 13:20 - How to become your customers' preferred partner – What really makes the difference. 16:20 - How does a buyer become their supplier's preferred customer? 19:25 - The role of a salesperson in 2024 22:12 - Analytical and synthesis skills: the key skills for tomorrow's salespeople. 23:03 - What are our tips for becoming a better buyer? About this video: This month, I had the honor of being invited by Crop&Co to their annual event "La Fête des Achats" in Lyon. A gathering dedicated to buyers, where they chose to give a salesperson the floor. In this video, I take you behind the scenes of a sometimes stormy but always fascinating relationship: that between buyers and salespeople. It's a hot topic, often perceived as conflictual, and yet... there are keys to transforming this confrontation into true collaboration. After speaking to 250 buyers at the Fête des Achats, I wanted to share with you what really makes the difference between buyers and salespeople. And above all, how each can perform better to build strong relationships with their partners, whether they are sellers or suppliers. We often think of the buyer-seller relationship as a tug-of-war, but in reality, it's much more than that. It's a subtle balancing act, where transparency and understanding each other's needs are key. In this video, I'll reveal purchasing negotiation techniques, purchasing tips, and tricks to improve your sales discussions and optimize your negotiations with suppliers. Here are the key points we'll explore together: The difference between buyer and salesperson: To succeed in a negotiation, you must first understand each other's constraints and objectives. Too often, mistrust sets in, when in reality, a relationship of trust and partnership can lead to better results for everyone. Price negotiation: I'll show you why knowing your margins is crucial for a buyer and how this can impact negotiations with suppliers. You'll also see why a salesperson must adapt their offer based on the buyer's priorities to succeed in negotiations and sales. The keys to a successful supplier relationship: Whether you're a buyer or a seller, understanding the mechanisms of a healthy supplier relationship is the key to building strong, long-term partnerships. I'll share with you my tips for becoming your customers' trusted partner. Purchase and Sales Negotiation Techniques: The quality of a negotiation begins well before discussing price. Asking the right questions and clearly understanding each other's needs is essential to avoid mistakes and boost your performance, whether you're a buyer or a salesperson. Tips for Buyers: Whether you're a buyer training or already have experience, this video will give you practical tips to optimize your processes and improve your relationships with salespeople. Understanding their perspective will allow you to better negotiate prices and achieve better purchasing results. Ultimately, the relationship between sellers and buyers can be complicated, but it becomes incredibly effective when it's based on trust and transparency. So, whether you're a buyer looking to refine your procurement negotiation techniques, or a seller wanting to better understand supplier relationships, this video is for you! #buyer #seller #supplier #negotiation