LLM SEO: How to Gain Visibility in LLMs (ChatGPT & More)

Large language models (LLMs) aren’t just cool tools. They’re a new discovery channel. As more people use ChatGPT, Gemini, Perplexity and Claude for research and buying decisions, brands need a strategy for LLM optimization and visibility that goes beyond traditional rankings. In this episode, Viola and Helen from Flow Agency explain how LLMs fit into the search landscape, what you can and can’t measure, and the practical foundations of LLM SEO in 2025. What you’ll learn about LLM marketing in this video: 🔹 How LLMs fit into the search ecosystem 🔹What you can (and can’t) measure today 🔹Technical foundations for LLM SEO 🔹Traffic quality from AI tools vs. Google 🔹Schema markup and LLM optimization (the honest take) 🔹Listicles, Reddit and user-generated content 🔹Brand reputation in the age of LLMs 🔹What still works from “classic” SEO Timestamps: 00:00 – What is LLM marketing and why it matters 00:36 – LLMs vs traditional search engines (and how they disrupt search) 01:54 – AI Overview, AI Mode & Gemini: search + LLM hybrids 03:45 – Why there’s no “Search Console” for LLMs 05:10 – LLM visibility tools and noisy keyword data 08:07 – What we can measure: referral traffic from LLMs in GA4 09:20 – AI crawlers & bots: how LLMs actually visit your site 10:38 – How much traffic LLMs send today 11:55 – ChatGPT as a lead source: Flow Agency’s own data 12:45 – Schema markup 14:57 – Listicles and “best X tools” as LLM optimization strategy 17:25 – Reddit, Quora & user-generated content in AI search 20:40 – Handling negative reviews & brand reputation in LLM results 22:53 – Summary: LLMs, digital footprint & what to prioritize 24:05 – What still works from classic SEO in the LLM era 💡 LLM Referrals Dashboard: https://www.flow-agency.com/search-da... Ready to scale visibility in LLMs and AI-powered search? Work with us! 👉 https://www.flow-agency.com/services/... Learn more: A Guide to LLM SEO Best Practices: https://www.flow-agency.com/blog/llm-... LLM Optimization and AI Visibility for B2B SaaS in 2025: https://www.flow-agency.com/blog/llm-... Reporting on AI & LLM Referrals Using GA4: https://www.flow-agency.com/blog/repo... B2B SEO for ChatGPT: From Visibility to Sales: https://www.flow-agency.com/blog/seo-... SEO for Perplexity: A Guide for B2B Brands: https://www.flow-agency.com/blog/seo-... Subscribe to our channel:    / @flow-agency   About Flow Agency: Flow Agency helps B2B and SaaS brands scale visibility in the age of AI search. We combine data-driven SEO, demand generation, and conversion optimization to help your business grow sustainably. Learn more about us: https://www.flow-agency.com/ #FlowAgency #SEO #LLMOptimization #LLMSEO #LLMVisibility