Why Content is Killing Your Retention | What Members Actually Want | Lori Young

Is your membership site losing members despite you putting out endless content? In this video, Lori Young breaks down essential audience retention tips and explains why overloading your members with courses might actually be driving them away. If you want to master customer retention strategies that work in 2026, you need to shift your focus toward community building and high-value connection rather than content creation. Discover what your members actually want from an online coaching business model and how to scale your coaching business online without burning yourself out. 👇 Timestamps: 0:00 - The Membership Shift (2020 vs. Today) 1:03 - The Mistake a Leadership Coach Made 2:10 - How to Find Your Membership's Edge 3:30 - How to Align Your Business Growth Strategies 🚀 What You'll Learn in This Video: Why more content is leading to member overwhelm and cancellations. The "Secret Sauce" to building a highly engaged, sustainable community. How to simplify your backend content and focus on what drives real business growth. Actionable content marketing strategy tips for modern membership owners. If you are trying to optimize your sales funnel, improve your marketing funnel, or simply learn how to build a sales funnel that brings in loyal, long-term members, this step-by-step breakdown is for you. If you found these business growth tips helpful, make sure to like, comment, and subscribe for more coaching business insights! #MembershipSite #AudienceRetention #CommunityBuilding #CoachingBusiness #LoriYoung #CustomerRetention Want to know where a community-based offer fits in your business ecosystem? Book an OfferMojo Ecosystem Sprint — a 90-minute 1:1 session with Lori, one done-for-you asset, and a custom GPT to keep refining after the call. Book here: https://www.onamissionbrands.com/offe... Connect with Kelly Vrchota: LinkedIn:  / kellyvrchota   Free resource: Is a Membership a Right Fit for Your Business? https://www.kellyvrchota.com/rightfit... Want more offer building magic landing in your inbox? Sign up for the OfferMojo Weekly newsletter: https://api.onamissionbrands.com/widg... #MembershipOffer #CommunityOffer #CoachingBusiness #OfferStrategy #onlinebusiness