GTM Data Layer Example | Full Google Tag Manager Tutorial | VIDEO 8

Video Description: In this video, Brett from Clickmill.co provides a detailed GTM data layer example to help you understand how data flows between your website and Google Tag Manager. As part of this Google Tag Manager tutorial, Brett walks you through a real-world example of data being pushed from the data layer, how it appears in Tag Manager, and what the code looks like on your website. You’ll learn how to identify key components like triggers, variables, and event data, and get familiar with common abbreviations such as GTM for Google Tag Manager, AW for Google Ads, and GA4 for Google Analytics. By the end of this video, you’ll have a clear understanding of the data layer, how it works, and how it powers the functionality of Google Tag Manager to track user actions on your website. Timestamps: 0:00 - Introduction: Reviewing GTM Data Layer Examples 0:06 - Where Does Data in Google Tag Manager Come From? 0:17 - Understanding Google Tag Manager’s Communication with the Data Layer 0:30 - Real-World Example: Mock Data in Google Tag Manager 0:54 - Breaking Down the Event, Trigger, and Variables 1:40 - Identifying Values and Data Units (e.g., Scroll Depth and Sales Value) 2:26 - The JavaScript Code for Google Tag Manager Integration 3:01 - Abbreviations in Code: GTM, AW, and GA4 Explained 4:00 - Understanding the Data Layer Push in Action 5:55 - How Google Tag Manager Uses Data Layer Information 6:58 - Recap: Key Data Structures in Google Tag Manager 7:20 - What’s Next: Understanding User Flow with Google Tag Manager WORK WITH BRETT: If you want to work with us personally, click the link & schedule your free strategy session today: https://www.clickmill.co/lets-do-this ABOUT BRETT: Brett Henderson is the digital marketing director at Clickmill.co and is the author of The Digital Ministry: Reaching The Ends Of The Earth Without Leaving Home. Brett has consulted with ministry leaders and Christian schools internationally, helping them create custom marketing strategies that get results. After four years of Christian college, Brett worked at Discipleship schools, Christian camps, and was a Youth Ministry Director at the Salvation Army. He later spent 6 years in sales and as a Marketing Executive for a digital marketing firm. Brett later started Clickmill, a digital marketing firm that works with Christian churches and Christian nonprofits. Brett’s courses on church marketing have over 10,000 students in 143 countries. Clickmill specializes in helping Christian ministries implement custom digital marketing strategies that help them reach more people, more effectively. Brett and his wife Siomara live in Honolulu, HI.