Hasselblad 907x hands on first impressions!

Head to http://squarespace.com/aop to save 10% off your first purchase of a website or domain using offer code AOP on checkout! The Hasselblad 907x and the new CFV II 50C Medium Format digital back are now out! Hasselblad were kind enough to loan me this system for a few weeks to shoot with - it is amazing. Specs are very similar to the Hasselblad X1D II, but there are two things that make this camera different. First are the ergonomics - this is very similar to the original Hasselblad designs from the 1950's - early 2000's, particularly the form factor of the SWC cameras. Secondly, it is modular so you can pair the back up and use it with any V-system Hasselblad such as the 500CM up to the 503CX. There is literally nothing else like this in any medium format system today. Fujifilm and Phase One make great cameras, but I think this is the most interesting product to hit the market this year. Its incredible. This video is sponsored by Squarespace My Adobe Lightroom and Capture One Presets https://theartofphotography.tv/presets Music is from Epidemic Sound https://goo.gl/v5wWKr AoP T-Shirts https://aop.threadless.com/ Need a website? http://squarespace.com/aop On my channel you will find videos about photography, cinematography, post processing tutorials for Capture One, Lightroom and Photoshop, photo assignments that YOU can participate in, the Artist Series and more. The Artist Series is an ongoing set of videos I produce as documentaries on living photographers. I am extremely passionate about photography and video and my goal in making these videos is to share my passion and enthusiasm with you! Don’t forget to subscribe and make sure to hit the like button and share this video if you enjoyed it! Ted Forbes The Art of Photography 2830 S. Hulen, Studio 133 Fort Worth, TX 76109 US of A