Pricing It Right: Demystifying CMAs (Presented by Greg Tiffin & Sara Klassen)

Determining the right list price is one of the most important—and often most challenging—parts of the listing process. From selecting the best comparable properties to interpreting market trends and advising sellers with confidence, a well-prepared Comparative Market Analysis (CMA) can make all the difference. Join us for this practical, hands-on class as we break down the CMA process and share proven strategies to help you price properties more accurately, justify your recommendations, and reduce the guesswork. Topics Include: Understanding “The Wave” and Why Accurate Pricing Matters Recommended Apps, Tools, and Systems for Creating CMAs How to Identify the Most Relevant Comparable Properties -Strategies for Pricing Unique Properties with Limited or No Comparables Using Active Listings and Days on Market to Analyze the Competition Refining Your Pricing Strategy with Pending Sale Intelligence Common Pricing Mistakes and How to Avoid Them Tips for Presenting and Defending Your Pricing Recommendation to Sellers And More! Whether you’re a newer agent looking to build confidence or an experienced professional wanting to sharpen your pricing skills, this class will provide actionable techniques you can implement immediately.