Neuromarketing 2.0 & The Persuasion Engine: AI, Behavioral Science, Neuroscience and Marketing

In this solo episode of Brainfluence, host Roger Dooley shares ideas from his new book, The Persuasion Engine (Wiley). The big shift he wants every marketer, business owner, and leader to notice isn't the customer—people still decide partly consciously, partly unconsciously, and mostly emotionally, just as they always have. What's changed are three things happening at once: the tools for understanding customers have gotten dramatically cheaper, decades of behavioral science now live inside AI models you can talk to, and AI has turned out to be surprisingly good at predicting how humans will react to a message—even though it can't feel anything itself. Roger calls this combination Neuromarketing 2.0. Along the way he explains why the real bottleneck was never the psychology but access to it, how to "critique before you create," why AI can flag the empathy gap in tone-deaf corporate messages, and how reducing resistance often beats pushing harder. He closes with a simple three-question audit you can run on any message that matters—no book required. Show Notes page with audio, text, resources: https://www.rogerdooley.com/persuasio... Amazon - The Persuasion Engine: https://amzn.to/3MfaL2b Playlist - Brainfluence:    • The Ministry of Common Sense with Martin L...   Playlist - Behavioral Science:    • Behavioral Science   Playlist - Neuromarketing:    • Your Brain Has a BS Detector for Prices - ...   Connect with Roger:   / dooley     / rogerdooley   https://www.threads.net/@rogerdooley   / roger.dooley     / rogerdooley   Roger's Stuff: Website: https://www.rogerdooley.com Neuromarketing: https://www.neurosciencemarketing.com... Forbes: https://www.forbes.com/sites/rogerdoo... [00:00] Intro: The one thing that hasn't changed [00:28] Three shifts = Neuromarketing 2.0 [01:06] The real bottleneck was access [02:21] Better than guessing [02:47] Shift 1: Cheap tools, real insights [05:04] Shift 2: Expertise becomes accessible [06:44] Cialdini, Kahneman & Fogg in 30 seconds [07:09] The "Submit" button example [08:06] Critique before you create [08:57] Shift 3: AI-driven empathy [10:01] "We regret any inconvenience" & viral risk [11:08] Announcing bad news customers will hate [13:03] Reducing resistance beats pushing harder [14:07] B2B and FOMU: fear of messing up [14:48] Try this: the three-question audit [16:24] The new advantage in marketing About Roger Dooley: Roger Dooley is an author and international keynote speaker. His books include The Persuasion Engine (Wiley), Friction: The Untapped Force That Can Be Your Most Powerful Advantage (named a Top 3 Management Book by strategy+business), and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He co-founded and later sold College Confidential, the leading college-bound website. He's been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market. He's been named a Top Global Thought Leader on Customer Loyalty and the #1 Neuromarketing influencer.