La Verdadera Realidad (oculta) detrás del Sevilla FC | C #26

Meet the hosts (Forbes 30u30 & Founders Pacerin (by Midea) & Compagio): Antonio:   / antoniofaya_   Manuel:   / manuelmonterrubio_   Compagio:   / compagio_   Today we are joined by José María Cruz, lawyer and former General Manager of Sevilla FC for over 20 years, the architect behind the scenes of the most successful period in the club's history. The conversation doesn't begin with titles or signings. It begins with a club on the verge of bankruptcy, without money even for footballs, and the certainty that what was built in Seville between 2002 and 2024 is one of the most extraordinary cases of sports management in Spanish football. José María has spent two decades working on projects where the difference between good and bad management is most evident: the sale of Sergio Ramos, the Europa League victory against Inter in Hamburg, three consecutive titles won in empty stadiums during the height of the pandemic. But what's most striking isn't the collection of trophies. It's that, while everyone was applauding Monchi and the president, he was the one collecting the €27 million check from Real Madrid, restructuring the accounts, and leaving twice for the same reason: because his principles were more important than his position. The man who built the greatest Sevilla in history reveals for the first time how it was done, how it was destroyed, and what it takes to rebuild. The executive no one saw reveals what lies behind the greatest Sevilla in history | #26 00:00 Intro 01:30 Start 07:25 Golden Era for Sevilla 21:45 The Reality Behind a Club 41:38 Sevilla's Fall 49:56 Did the Pandemic Change Football? 01:04:55 Experiences with Transfers 01:24:04 Sergio Ramos and His Project