A Estratégia que Está SUBSTITUINDO os LANÇAMENTOS Tradicionais

Are traditional launches losing steam? In this episode of Hotmart Cast, we talk to Nyna Gomes, a digital strategist with over 15 years of market experience, to understand why paid launches are gaining ground and how this strategy is helping experts sell more with less dependence on large audiences. You'll discover what differentiates a paid launch from a traditional launch, what types of products and niches have the most potential for this model, how to increase engagement, improve conversion, and what mistakes are preventing many digital entrepreneurs from scaling their results. Throughout the conversation, Nyna shares lessons learned from dozens of launches throughout her career, explains how the market has changed in recent years, and shows why simply repeating old strategies no longer generates the same results. We discuss paid traffic, lead generation, positioning, pricing, customer experience, engagement metrics, and the necessary adaptations to sell digital products in an increasingly competitive landscape. In this video you will learn: ✅ What is a paid launch and how does it work? ✅ The difference between a paid launch and a traditional launch ✅ When is it worth charging to participate in an event? ✅ How to increase attendance and engagement ✅ The mistakes that cause many launches to fail ✅ How to know if this strategy works for your product ✅ What has changed in the digital market in recent years ✅ Strategies to sell more without relying solely on audience 🔥 Want to create or scale your digital business? Sign up for free on Hotmart: https://hotm.io/R0KpWgn 🚨 Subscribe to the Hotmart channel and activate notifications so you don't miss the next episodes. 00:00 The strategy that is changing digital launches 06:04 What is a paid launch and why has it grown? 09:09 The increase in the cost of leads and its impacts 17:03 How to identify opportunities before the competition 18:11 How to create your own niche in the digital market 19:27 The main difference between paid and free launches 23:31 For which products does a paid launch work? 26:11 The strategy for high and low-ticket products 27:01 The secret to increasing attendance 30:18 Small changes that increase sales 31:44 The most important metric of a paid launch 36:21 How to increase conversion after the event 40:17 The power of storytelling to sell more 💬 Do you believe that paid launches are the future of the digital market or do you still prefer traditional models? Comment below. 👍 If this content helped you, leave your like and share it with those who work with launches, info products or online sales. 📌 Watch until the end to understand why some experts are abandoning traditional launches and migrating to paid models. 🚀 Keep learning with other content from the channel:    • Como FATURAR MAIS com LANÇAMENTO PAGO | Wi...      • Nova Forma de Lançar um Produto Digital em...      • O Método para TRANSFORMAR seu PRODUTO DIGI...      • O MÉTODO por trás de um PRODUTO QUE VENDE ...   📲 Follow Nyna Gomes:   / nynagomes.marketing   📲 Follow Hotmart on Instagram:   / hotmart   #Hotmart #HotmartCast #PaidLaunch #DigitalLaunches #DigitalMarketing #Infoproducts #DigitalProduct #PaidTraffic #DigitalEntrepreneurship #OnlineSales