ЧМ-2026 по футболу: кто зарабатывает миллиарды?

The FIFA World Cup isn't just about sport; it's also about huge amounts of money. How much does hosting the 2026 World Cup cost, and who's paying for it? What are the main expense items? Are such tournaments profitable for the host countries? And most importantly, who makes money from them, and how much? We explore the economics of the year's main sporting event with a special guest. Speakers: — Igor Sergeev, financial and legal writer for Sports, the largest sports media outlet in Russia — Maxim Shein, Director of Wealthy Clients at BCS Management Company, moderator Open an account with BCS: https://s.bcs.ru/G2gFO Igor Sergeev's channel: https://t.me/sportslaundry Sports: https://m.sports.ru Timecodes: 00:00 Starting soon 07:25 Introduction What are we talking about today? 08:20 How is the 2026 World Cup different from previous ones? 09:05 Why so many changes? 10:30 Will the next World Cup span continents? 12:00 How much money has been spent? 15:20 Will the budget grow? Will it recoup its losses? 17:15 How are expenses distributed? 18:30 Was FIFA unprofitable? 21:25 Where does the money for the next championship come from? 24:25 Are footballers motivated to participate in more matches? 27:04 Revenue structure: tickets 34:33 Is football becoming an elite sport? 37:06 About sponsors 40:22 Why did cities refuse to participate? 44:25 How do the budgets compare to other tournaments? 46:53 Who is the main beneficiary? 48:40 Why don't people watch the Olympics? 50:10 Why do they skimp on commentators? 51:15 Attitudes toward bookmakers 52:33 Were Messi and Ronaldo paid extra for their participation? 55:10 Why not hold the World Cup every two years? 57:10 How can revenue be further increased? 1:00:14 Conclusion