Francesco Mutti 🍅 Il RE del Pomodoro

Francesco Mutti grew Mutti S.p.A from 11 to over 700 million in revenue. In this interview, he tells me his story and how he did it! 🎥 Editing by Seequence Studio 🎵 Music by Tom Fox Chapters: 00:00 The history of Mutti S.p.A 01:47 Childhood in the company 03:55 Military service and university 05:21 Joining the company in 1994 08:52 Strategy 11:40 The first years as CEO 15:35 How does production work at Mutti? 21:50 Revenue and expenses 25:09 Campaign 27:21 Employees 28:24 Acquisitions 29:12 Future 31:02 Brand and quality 35:45 Fake "Made in Italy" 39:44 Passions and sports